Privacy Policy – Little Rock Plastic Surgery
Effective Date: 09/01/2010
Last Updated: September 1, 2025
Introduction
Little Rock Plastic Surgery (“we,” “our,” or “us”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.
Information We Collect
Personal Information
We may collect the following personal information:
- Name, address, phone number, and email address
- Date of birth and age
- Medical history and health information relevant to your care
- Insurance information
- Payment and billing information
- Photos and medical records related to your treatment
- Communication preferences
Website Information
When you visit our website, we may automatically collect:
- IP address and browser type
- Pages visited and time spent on our site
- Referring website information
- Device information and operating system
- Cookies and similar tracking technologies
How We Use Your Information
We use your personal information to:
- Provide medical and surgical services
- Schedule appointments and consultations
- Process payments and insurance claims
- Communicate with you about your care
- Send appointment reminders and follow-up care instructions
- Improve our services and website functionality
- Comply with legal and regulatory requirements
- Send marketing communications (with your consent)
How We Share Your Information
We may share your information with:
- Healthcare providers involved in your care
- Insurance companies for payment processing
- Third-party service providers who assist our operations
- Legal authorities when required by law
- Business associates under signed agreements
We do not sell your personal information to third parties.
Medical Information Protection
As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA). Your medical information is protected under HIPAA regulations, and we maintain separate notices of privacy practices for your medical records.
Data Security
We implement appropriate security measures to protect your information:
- Encrypted data transmission and storage
- Secure servers and firewalls
- Access controls and employee training
- Regular security assessments
- HIPAA-compliant practices for medical information
Your Rights
You have the right to:
- Access your personal information
- Request corrections to inaccurate information
- Request deletion of your information (subject to legal requirements)
- Opt out of marketing communications
- Request a copy of this privacy policy
Cookies and Tracking
Our website uses cookies to:
- Remember your preferences
- Analyze website traffic and usage
- Provide personalized content
- Enable social media features
You can control cookies through your browser settings.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.
Marketing Communications
With your consent, we may send you:
- Information about our services
- Special offers and promotions
- Educational content about procedures
- Practice updates and news
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us directly.
Children’s Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18 without parental consent.
Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the “Last Updated” date
- Sending email notifications for significant changes
Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Little Rock Plastic Surgery
2200 N. Rodney Parham Rd., Ste 200, Little Rock, AR 72212
Phone: 501 219-8000
Email: info@littlerockplasticsurgery.com
Compliance
This Privacy Policy is designed to comply with applicable privacy laws, including:
- Health Insurance Portability and Accountability Act (HIPAA)
- Arkansas state privacy laws
- Federal Trade Commission (FTC) guidelines
